Because performance may fill today’s goals, but purpose fuels tomorrow’s greatness.
Every leader has faced it, a high-potential employee slowly disengaging, a team hitting targets but feeling directionless, or an organization struggling to inspire more than just attendance. That’s when the real question hits: Are people just working… or are they truly connected to something greater?
Purpose isn’t just a feel-good concept. It’s a powerful driver of commitment, creativity, and culture. When people feel aligned with a bigger reason behind their work, they don’t just comply; they care. But here’s the challenge: Not everyone comes to work with purpose burning in their hearts. And leaders can’t plant purpose, but they can spark it.
To do that, leaders must first understand that purpose shows up in two distinct forms, and they must approach each differently.
1. Individual Purpose: The Inner Compass (Guided by personal goals)
Some people walk in already carrying their fire, may be they dream of becoming a...
