11/07/2025

From AI Natives to Purpose Pioneers : Strategies for HR to Captivate Generation Alpha

Strategies for HR to Captivate Generation Alpha
Generation Alpha is crafting a future where purpose, inclusivity, and innovation drive progress. Future-ready organisations and their HR leadership must be ready to deliver on their aspirations.

In India’s vibrant workplace, where the timeless rhythms of tradition intertwine with the relentless pulse of modernity, a new generation born between 2010 and 2025 is expected to be even more tech-integrated than Gen Z, is poised to redefine the very essence of professional life. These young visionaries, shaped by a hyper-connected, AI-driven world, are not merely future employees but bold architects of a workplace where purpose, innovation, and inclusivity form the unshakable foundation. With projections estimating over 300 million of them entering India’s workforce by 2030, their collective aspirations are acting as a powerful catalyst, compelling human resource strategies to evolve with an urgency that echoes the call of a nation on the cusp of transformation. This influx promises to infuse India’s economic engine with fresh energy, urging organisations to transform into sanctuaries; spaces of profound meaning, adaptive flexibility, and seamless technological harmony that nurture both the human spirit and collective progress.

These digital natives,...

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Ullhas Pagey

is an Engineer, MBA & Organisation Development & Transformation specialist, with over 40 years of experience in consulting and teaching. He has led OD & HR functions as a CXO in multiple organisations. Having closely worked with the Board, one of his consulting assignments involved being a Strategic OD advisor to the Board of Directors.

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Author

Ullhas Pagey

is an Engineer, MBA & Organisation Development & Transformation specialist, with over 40 years of experience in consulting and teaching. He has led OD & HR functions as a CXO in multiple organisations. Having closely worked with the Board, one of his consulting assignments involved being a Strategic OD advisor to the Board of Directors.

November 2025

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