What are the main factors driving the rapid expansion of the gig economy in recent years?
SS The Gig Economy is a unique concept with a mass consumption opportunity. Though it is not a new concept but it has gained prominence lately due to the growth of q-commerce, retail, banking, telecom, sales, etc., sectors as a part of the new economy. There are multiple factors influencing this expansion.
1. Economic factors- Due to various initiatives taken by the government to expand the economy, there has been a high demand for flexible resources. The thrust on various sectors has increased the opportunity for flexible employees. It is not only limited to Q-commerce, but rather a decent shift can be seen in the manufacturing sector also. This demand is across the segment and industry diversified amongst literate, semi-literate, and illiterate.
2. Change in Consumer Behaviour – Consumer behavior has seen a drastic change in the last few years. They have started prioritizing “convenience” over “cost”. This...
