09/25/2026

Culture is a differentiator

Culture is a differentiator
The biggest misconception about Company Culture is that it gets organically created, it's how it works for that business or industry and that nothing can be done about it.

Looking ahead, what cultural shifts do you believe will define the most successful organisations over the next 5-10 years?

SB: 1. Culture is a differentiator in the 21st century. Here is how I see a Culture shift in organisations that can leverage Culture as a Differentiator.

Ability to nurture and build Negative Capability in Leaders to drive Change and make Decisions in the context of uncertainties and ambiguities.

Negative Capability refers to

In a world of increasing uncertainty and turbulence, building negative capability for employees is key as it manifests as the ability to:

  • Resist premature conclusions when confronting complex problems;
  • Hold multiple, often contradictory perspectives simultaneously and do not get confused
  • Distinguish between productive discomfort and unproductive Panic
  • Leverage ambiguity as a catalyst for deeper understanding for problem solving

2. Building Agility as a strategic pillar- holding all accountable for this behaviour in how we...

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Dr. Sujaya Banerjee

is an Expert in Leadership, Culture and Change and consults several leading organisations in India and globally. She is a sought after Leadership Educator with Duke CE with marquee brands across the world and also teaches at the Indian School of Business. Dr. Banerjee has been listed by Forbes as Most Influential Leader for 2026 and has been the recepient of several accolades for her work in Business, Social Development and the Leadership and Change space.

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Dr. Sujaya Banerjee

is an Expert in Leadership, Culture and Change and consults several leading organisations in India and globally. She is a sought after Leadership Educator with Duke CE with marquee brands across the world and also teaches at the Indian School of Business. Dr. Banerjee has been listed by Forbes as Most Influential Leader for 2026 and has been the recepient of several accolades for her work in Business, Social Development and the Leadership and Change space.

September 2026

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