E2E Cloud has appointed Sonam Arora as Head – People & Culture.
She has confirmed this development through a social media post.
Before this appointment, Sonam was associated with Baazi Games as VP- People & Culture.
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Sonam has 17 years of Professional experience acrossmedia, consumer internet, fintech and high-growth startup organisations. She has built HR functions that scale with precision and agility. From INDmoney and MakeMyTrip to Hindustan Times and Zee, transforming the people experience across high-growth and legacy organisations alike.
She believes in treating HR like a product — designed around user needs, powered by data, and constantly evolving. She has led initiatives across Talent Acquisition & Management, Engagement, Total Rewards, HR Tech, and Analytics, and also nurtured and mentored the next generation of HR professionals while collaborating with early-stage HR tech startups to shape the future of work.
